Lara Hogan

Lara Hogan is an engineering leader and the author of Designing for Performance (O’Reilly, 2014), Building a Device Lab (Five Simple Steps, 2015), and Demystifying Public Speaking (A Book Apart, 2016).

Lara champions engineering management as a practice, having built and led engineering organizations as an Engineering Director at Etsy and VP of Engineering at Kickstarter. She offers one-on-one coaching services for managers, executives, and individual contributors growing into leadership.

To connect her passion for site speed with her activism, Lara donates all of the proceeds from Designing for Performance to charities focused on supporting underrepresented people in tech. Lara also believes it’s important to celebrate career achievements with donuts.

Follow Lara on Twitter, and read her blog.


Manager Handoffs

Lara describes how to utilize 1:1:1s to ensure a smooth transition and no career pauses as you switch managers. A 1:1 is between you and your manager; a 1:1:1 includes both your former manager, AND your new manager, and is an opportunity to ensure your career momentum doesn’t experience that hiccup.

Go to article

Support your marginalized direct report

These are terrible times. You may be facing these events head-on as a member of a marginalized group or as an ally, and if you’re a manager, you likely have direct reports who are doing the same. Lara details how to support them.

Go to article

Improve your meetings

Most of the work that goes into making a meeting good is totally invisible. Here are tips for improving your meetings, how to use ground rules to your advantage, and meeting hygiene.

Go to article

Questions for your first one-on-one

In the last few years, Lara has had the pleasure of kicking off lots of new reporting relationships with both engineers and engineering managers. Over time, she’s learned that getting some particular data during an initial 1:1 can be really helpful, as she can refer back to the answers as she needs to give a person feedback, recognize them, and find creative ways to support them.

Go to article


Within weeks of starting in her fractional VPE role, the impact of Lara's hands-on approach to growing our leaders was palpable. She has coached all levels of Meetup's engineering management team through a diverse array of challenges, and modeled strong, inclusive, and impressive leadership throughout her work onsite. There is obvious, long-lasting impact of her signature style on our leadership team.

Yvette Pasqua, Chief Technology Officer

Lara has been absolutely fantastic in helping grow our engineering leadership. She has done everything from facilitating roundtables, doing talks and running workshops. And every time she has done a great job customizing the work to fit our organization. Without exception, all of these efforts have been very successful.

Allan Beaufour, SVP, Engineering

Lara has an uncanny ability to spot organizational and process issues and make improvements that no one else knew were needed. As CTO, I saw firsthand the impact of Lara's work on the entire organization, in areas that amplified our capacity to strengthen the business.

John Allspaw, Chief Technology Officer

Lara has proven to be a great leader who knows how to bring people along amidst chaos and confusion to provide stability and a path towards impact. She's one of a kind.

Beth Viner, General Manager